Logo examples created by Lerche Design

Logos are more than just graphics – they are the heart of your brand. They reflect the character and essence of your company, create immediate recognition, and leave a lasting impression.

What lies behind the art of logo creation?

Creating logos goes far beyond merely designing graphics. It is a process that captures the essence and character of a company and transforms them into a visual symbol. As a specialist in logo creation, I know that this process requires careful planning.

The process begins with the conception of the logo. This involves understanding the identity and values of the company and integrating them into a unique design. The choice of colors plays a crucial role as they can evoke emotions and associations. A company logo can have various styles, including text-based logos, abstract symbols, or a combination of both.

Text-based logos use typographic elements to highlight the company name, while abstract logos rely on symbolic shapes or images that represent the brand. Colorful logos can be vibrant and eye-catching, while monochromatic logos can convey elegance and simplicity.

Ultimately, the goal in creating a company logo is to develop a memorable and timeless symbol that embodies the company’s identity and ensures instant recognition.

Would you like a new logo as well?

Form, graphic, clarity

Browse through my logos – each one tells a unique story. Get inspired and feel free to contact me to create your own logo!